Russian Standard Vodka, the number one premium vodka in Russia, announced the launch of Russian Standard Original and Russian Standard Gold vodka in SA, through a partnership with ABV Brands, one of SA's premium independent spirit distributors.
'We are pleased to introduce consumers, in SA, to the number one premium vodka in Russia through our partnership with ABV Brands,' said Jonathan Stordy, CEO of Russian Standard Vodka International. 'This launch represents another step in becoming a leading player in a global premium vodka market. We are confident that our brands are positioned well, in the South African market, and we look forward to growing our sales and market share quickly.'
Ranked by key sources in the global alcoholic beverage industry, such as IMPACT, Drinks International and IWSR, as one of the fastest growing premium spirit's brands in the world, Russian Standard Vodka's partnership with ABV Brands is a clear demonstration of both these companies' desire to make Russian Standard the number one premium vodka brand, in SA.
Daniel Hawkins of ABV Brands said, 'Russian Standard is the only premium vodka, available in SA, that is truly Russian because it is 100 per cent produced in Russia, made with Russian ingredients, distilled and bottled in Russia, and it has strong credentials as Russia's number one premium vodka brand. We are excited to bring Russian Standard to South African vodka consumers and feel that the brand is well positioned for success in this market, where vodka represents one of the top three spirit categories in volume.'
Russian Standard Vodka retails from R169 at most major liquor outlets.
