Created in 1986, the illustrious awards reward innovations that have become major retail successes in their national food markets. This year recognises the top entrants from 29 participating countries, bestowing the global 2012 SIAL d’OR award on Selfish trout with herb butter from Hungary (a non-dairy product category winner). The fish is served in a vacuum bag, ready to cook in the oven, without having to open the bag. The packaging also extends the shelf life of the product. So shi from Dynamic Commodities in Port Elizabeth won the top spot as the Best Product from South Africa.
‘Before being transformed into a commercial success, innovation obviously emits the most reliable and legible of all signals. Innovation and SIAL d’OR are two events that ensure that SIAL remains at the forefront as regards the provision of information, and the monitoring and analysis invaluable to all exhibition visitors,’ states Olivia Milan-Grosbois, exhibition manager at the 2012 SIAL D’Or awards ceremony. ‘So, it was logical that the SIAL d’Or should be closer to the products displayed at SIAL Innovation, a future trend laboratory, for the very first time this year. What better virtuous circle, just waiting to be closed?’
SIAL d’OR awards are designed for products that were marketed before 1 November of the previous exhibition; have been on store shelves for at least six months; and are innovative when they were launched in their countries. Each SIAL d’Or jury member (made up of representatives from international B2B food and beverage magazines) bases his/her rating on product characteristics, marketing mix, sales performance and overall appraisal.
This year, the 243 products selected by the jury competed in nine product categories, including savoury grocery products; sweet grocery products; fresh non-dairy products; fresh dairy products; savoury frozen food; sweet frozen food; non-alcoholic beverages; alcoholic beverages (excluding wines); and wine. Above this are individual best of country winners.
‘Today, SIAL has extended its expertise to all five continents, offering a common exchange and business platform for all sectors in the food and beverage industry,’ comments Milan-Grosbois. ‘SIAL Innovation and SIAL D’Or have enhanced the new generation products introduced by the participating companies. We have certainly contributed to the growth of small and medium enterprises by offering them a global organisation and offering them a platform for the launch of their innovations.’