580 exhibitors to present at Anuga Drinks

With around 580 exhibitors, Anuga Drinks is once again presenting a manifold offer of national and international beverages for the retail and food service sectors. Both target groups will find a wide spectrum of products at Anuga: from alcoholic to alcohol-free. In addition to the once again strong representation of suppliers of fruit juices, water and lemonade, a host of breweries including several German breweries will be presenting their product ranges. A selection of spirits and wines, including many specialities enhances the offer. 30,500 m² of gross exhibition space is covered in Hall 8 and in part of Hall 7. A new format in the direct vicinity is the trade show “Anuga Hot Beverages”, the new trade show under the Anuga roof. There are also short routes to “Anuga Culinary Concepts” – the trade show for cooking skills, technology, equipment and gastronomy concepts, which is also located in Hall 7.

Beverages-Anuga-Drinks-2017

The exhibitors include among others Austria Juice, Baltika, Bösch Boden, Citrosuco, Döhler, Gerolsteiner, IQ4YOU, Pfanner, riha, Rauch, Überkinger and Uludag. New German breweries such as Eichbaum, Frankfurter Brauhaus, Brauhaus Hartmannsdorf, Höss, Leikeim and Weldebräu are also represented at Anuga Drinks.

Further breweries that can be found at Anuga Drinks are Engels, Kaiserdom, Westerwaldbrauerei and Wolters. Water is also very well represented at Anuga Drinks, including for instance Christinen, Rhodius and Vilsa.

There are new group stands from Argentina, Azerbaijan, Georgia, Norway and Saudi Arabia. The group stand from Norway is bringing several micro-breweries, a whiskey distillery and other spirits with it to Cologne.

The strongest sections at Anuga Drinks are juices and alcohol-free beverages, which are still high in trend. This reflects the growing demand over the past years. Alone in Germany the pro capita consumption is 33 litres. Above all premium juices are popular among the consumers.

Fruit preparations, which are offered in the form of smoothies for instance, are still in high demand, also in connection with trends health and to-go. The so-called “superfoods” are also contained in drinks.

The trend towards naturalness is not only recognisable from the ingredients, but also how they are processed. Clean Label is also very important for beverages.

Energy drinks are still being offered, however they are not as strongly represented as in the previous years.

Authenticity is also sought after among the alcoholic beverages.

Convenience, novelty factor, refreshment, enjoyment and fitness/health are terms that are also found among the beverage collection of Widerhall. Coconut, seaweed, the already mentioned superfoods like matcha also crop up on the list of ingredients. Sugar-reduced preparations or also the implementation of stevia are setting impulses.

The special event “Anuga Wine Special” is the anchor point for the theme wine at Anuga. The combination between sampling stations, workshops and contact exchanges presents a carefully structured offer of wine. 15 workstations introduce individual exhibitors, other wines are presented in the sampling area, including the Argentine group Penaflor. In total, 88 wines are available for sampling.

The workshop programme encompasses tasting and lectures. Among others, on 7 October the participants will be informed about Bordeaux wines and champagne, on 8 October white wine and Barolo are on the agenda for example. Pinot Noir and German vintners will be presented on 9 October and among others caviar and sake will be addressed on 10 October. On 11 October the focus will be on port and wines from New Zealand.

Once again Sommelier Consult with the World Champion Sommelier, Markus Del Monego, is acting as the professional partner.

The Anuga Wine Special programme can be found on the Anuga website.