aQuellé has once again changed their packaging to pink to help fight cancer – on the limited edition 500ml and 750ml Still Natural Spring Water bottles. Bottles wrapped in pink are making their way into stores from August. For every pink bottle sold, aQuelle will donate a percentage to Cansa, CHOC and Pink Drive.
The change in a bottle campaign will be supported by various marketing elements. Local radio stores, branded trucks and an elevated online presence will keep all consumers in the loop. The company will also aid in refreshing walkers and runners at cause-related events all over the country.
Make the change and drink pink!
*CANSA’s purpose is to lead the fight against cancer in South Africa. It is a non-profit organisation (NPO) that enables research, educates the public and provides support to all people affected by cancer.
*CHOC Childhood Cancer Foundation is a public benefit organisation (PBO), which was established in 1979 as a support group to parents of children with cancer, by parents of children with cancer. Their vision is to be the leading organisation in childhood cancer and life-threatening blood disorders.
* PinkDrive’s underlying message is ‘Early Detection Saves Lives’. PinkDrive is the indispensable, tangible breast cancer Non-Profit Company (NPC), powering South Africa’s mobile Women’s Health Mammography and Gynaecology Units.