The company recently announced a decision to sell its pharmaceuticals and food unit’s Packaging Technology division (PA). This follows intensive and thorough considerations by the group. It has decided packaging technology is not part of its core business. PA is involved in project business relating to specialised areas of the packaging industry. The company also operates in a competitive environment in which the players are small and medium-sized enterprises (SMEs) with a structural advantage.
The company believes its packaging technology operations must be placed on a different footing to allow it to react flexibly to the specific requirements of the packaging machinery market. Its special-purpose machinery manufacturer, Robert Bosch Manufacturing Solutions is a separate entity in Germany, and will remain part of the Bosch Group.
‘This decision will allow Bosch to narrow its focus on issues of importance for its future. These will include the transformation of the Bosch Group and its future digitalisation strategy. This extends to the Internet of things and pooling of its resources accordingly,’ says Dr Stefan Hartung, the Bosch board of management member responsible for the Energy and Building Technology and Industrial Technology business sectors.
He explains that Bosch and the PA division will benefit from this decision.
‘A reorganised packaging technology business will be able to adapt more flexibly to the diverse requirements of this typically SME market. This, while Bosch is able to focus its attention entirely on the group’s impending profound transformation,’ Hartung adds.
The group’s strategy is to structure its operations competitively.