keyboard_arrow_downConsumers shop to save
According to Gareth Pearson, CEO of BMi Research, a new breed of consumer is challenging the way that retailers package, price and distribute their products. ‘Professional shoppers unashamedly use all the resources at their fingertips - such as smartphone apps, website, cut-out coupons, QR codes, broad sheets and loyalty cards - to find the best value deals and in doing so, they’re asking questions of the retailers,’ he states. ‘Protracted economic pressure and technological advances have been the key drivers behind the rise of this ‘omnichannel’ consumer. It’s also become much easier for shoppers to access the myriad money-saving options on offer because they’ve become so much more informed and tech-savvy.