Clover visitors centre opens its doors

New Clover Distribution CentreClover Industries Limited (Clover) has launched its new Clover Visitors Centre in Clayville, Midrand. The state-of-the-art green facility will open to visitors in February 2017 and give unique insights into the company’s bottling and packaging activities whilst also providing a product tasting experience.

At the official launch of the Clover visitors centre, Johann Vorster, Clover CEO said, ‘The launch of the Clover Visitors Centre is the culmination of a two year process that started with a vision to share the magic of our industry with the public at large. We look forward to provide an educational experience to our visitors by bringing the story of dairy and of Clover to life.’

The R40 million centre allows guests to experience Clover’s milk and beverage bottling and packaging facility via educational tours to groups of between 20 and 40 persons, twice a day, four days a week. Online bookings will be facilitated through the Clover website.

Clover’s Clayville facility is one of the group’s major hubs for both dairy products and beverages and employs 1 600 people. In addition to the new Clover Visitors Centre, the complex is home to a manufacturing facility, a modern warehouse facility and distribution centre. The distribution centre supplies all Clover inland branches with products, and supports the biggest cross-dock facility in South Africa with Clover’s City Deep hub. Over R170 million was spent over the past couple of years on key projects including the visitors centre, cold storage facilities, site infrastructure improvements and new access entrances. 

‘The Clover Visitors Centre, like all the facilities on the Clayville site, is designed with great emphasis on sustainability and this is reflected by our exceptional performance in terms of electricity and water usage. Clover’s continuous improvement approach, based on our Way Better philosophy, seeks to improve on these statistics continuously,’ added Vorster.

The manufacturing facility packs, inter alia, South Africa’s iconic dairy fruit mix brand, Tropika and Clover Fresh Milk. Tropika is packed as a fresh offering across four pack sizes and a UHT offering in a 200ml Prisma pack. Other products packed include Danao, a yoghurt based drink, Fresh Cream, Sour Cream, Smart Drink, Clover Nectar and Clover Krush. Around 60 million litres of Tropika is packed per year and about 80 million litres of fresh milk is processed per year at the Clayville production facility. This equates to a whopping 2 500 tankers per annum.

The Clover Visitors Centre will be run by Professor Elain Vlok who also heads up Clover’s Corporate Services and champions the Clover Mama Afrika project, Clover’s Corporate Social Investment initiative.

Clayville Central Distribution Centre

Primary and secondary distribution is done from the Clayville CDC

  • The Clayville CDC employs ± 1 100 people
  • Between 400 000 to 700 000 kilograms of product is dispatched to City Deep from where it is distributed into the market
  • Between 400 000 to 900 000 kilograms of secondary volumes are dispatched per day
  • Between 118 to 150 secondary vehicles are loaded daily
  • Total storage capacity is ± 12 500 pallet spaces
  • ± 860 Stock Keeping Units (SKUs) are stocked
  • Clayville CDC does the secondary distribution for all of the Clover branded products as well as the following well-known brands: RedBull, Epic, Unilever, Dairy Belle, Escort and Enterprise