Collaboration aids promotion of wines

Along with its beauty, culture and charm, Stellenbosch is best known for its wines and has long been promoting itself as a premium wine growing area, especially for Cabernet.

As a region it celebrates the most wine awards per capita when compared to the rest of South Africa. There are more than 150 wineries producing premium fruits of the vine in the region. These producers identified the need for a Claret/Bordeaux shaped bottle that indicates the wine’s origins. It was agreed that the bottle must make a bold statement distinguishing the unparalleled quality of wine from Stellenbosch. This resulted in producers collaborating with Consol Glass to develop a bottle to fit the brief.

There are more than 150 wineries producing premium fruits of the vine in the Western Cape region

‘In this case we needed a bottle that would support the promotion of both the region and Cabernet – which is widely recognised as the “king” of grape varietals,’ says Shane Dean, Consol’s key account manager.

He says the bottle design that was approved, meets all the requirements of a premium wine – likening it to a fine cultivar.

‘The new bottle reflects the masculine status of the wine in both its weight and stature, but not wanting to be overly ostentatious, we have kept it under one kilogram. A lot of research went into the potential development of a logo or graphic symbol to indicate that the wine was from the region, but in the end it was agreed that the bottle should simply carry “Stellenbosch”, exclusive of any other embellishments,’ Dean concludes.

Originally established in 1971, Stellenbosch was the first wine region in South Africa to launch a wine route. Over the years, it has grown significantly to become the largest wine route in South Africa.