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Anuga-innovation Doehler-Anuga-2017The 34th Anuga is not only a record show, but also underlines its position as the world's most important business platform for food and beverages. The focus is on new products and innovations. To provide exhibitors and visitors with a condensed overview, the Anuga Taste Innovation Show presents the best products selected by a jury.

The response was enormous again this year. Almost 880 companies placed more than 2 300 products in the new products database on the Anuga website. This forms the basis for the jury's selection. The jury selected 67 products and concepts - spanning across all ten Anuga trade shows.

Trends and products

Protein is one of the recurring keywords among the new products. Whether meat products, vegetarian/vegan products, complete meals, snacks or beverages: The palette of products that contain an extra portion of protein is wide. Protein stands for added fitness and health, for a balanced diet for people, who are challenged mentally and physically. The protein comes from different sources, i.e. from peas or soya, but also from milk and meat. A snack variety that is produced from lean muscle meat with a low fat content is suitable for fitness fans. Fine spices ensure savoury enjoyment. A milk coffee drink is based on high-quality protein and is recommended before practicing sports. Yoghurt and curd are the basis for two further milk meals that are rich in protein. Ice cream and vegetable-based milk drinks are also intended to provide added protein.

So-called superfoods - chia, aronia, acai, but also ginger, green tea, citrus fruits and guarana - are strongly represented and round off many products in terms of taste and ingredients. In this way, many classics are being redefined, i.e. the popular orange marmalade with chia.

Complete ready-made meals are nothing new, but Anuga exhibitors are showing new versions, clever packaging sizes and fresh formats. For instance, tomato/peach/apricot flavour vegetarian soups or a pasta sauce made of green jackfruit and tomatoes, ready prepared seaweed salad or also ready-made chicken breasts in snack portion sizes.

A new, smart cheese snack, which involves cheese being dried and puffed, is also ready for immediate consumption. Pumpkin, Asiatic spices, curcuma and ginger are combined to make a hearty cup-a-snack. A ready-made meal comprising sweet potatoes and herb curd, with components individually packed - is another hit.  

Smoothies are classics in the ready-to-drink segment. A high fruit content, little sugar and practical sizes are important. Consumer can also buy ready-to-make mixtures from the refrigerated segment to make their own smoothie at home – only adding orange juice or water.

New types of pasta are also represented at Anuga. They are made from yellow lentils, acorn flour or refined with curcuma.

The coconut trend is still up-to-date. Coconut can be found in bread spreads, fruity desserts, as oil in a spray can and in protein bars.

A new ingredient is birch juice. It is harvested in the forests of Northern Europe, sweetened with natural ingredients and flavoured using aronia or matcha. The result is a refreshing drink that is also low in calories.

Among the beverages, a new organic cola stands out, as well as a low-calorie beer with ginger, a chia drink as well as a spirit made of pine nuts. Herb infusions turn gin and tonic into aromatised beverages.

Mint and chilli flavoured potato crisps; whiskey or gin gherkins; wild garlic crisps; crisps with black truffle; oatmeal biscuits with seaweed or Greek yoghurt with mint and black chocolate are further new taste compositions presented at Anuga. A special item is oil made from sour cherries.

Milk and dairy products are an important segment at Anuga, together with meat products. Here sustainable and origin concepts play a major role. A burger manufacturer exclusively uses selected, regional types of meat for instance for his products. One milk producer offers pasture milk produced in the Alps. A new stamina beverage combines the goodness from camel's milk with honey, ginseng and guarana. Smart new cheesecake versions and kefir with stevia round off the offer of new products.

Natural types of tea are used as the basis for new flavours. Health aspects are also considered here and underlined by additional aromas, vitamins and other ingredients.

The cold brew trend has already hit the coffee shops. Now, everyone can also prepare it easily at home too. This applies for both coffee lovers and tea fans.

A range of alternatives to animal products is gaining a lot of attention. Ingredients like soya, linseed, coconut, rape, almonds and shea are primarily used for the purpose 3/4 and refined with spices, herbs or smoke flavours. A vegan "tuna" particularly standsout.

A product from Switzerland that is made of insects is bound to attract special attention. Three types of insects are already authorised as foodstuffs in Switzerland, but not in the EU. This snack is made from crickets and comes complete with the snack sauce. It is being presented for the first time at Anuga, also to test the acceptance as a wholesome alternative to meat products. 


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