First NPC 2013 entry: Air baked potato crisps

The Granarie co Air Baked Potato CrispsThe Granarie co. brand recently launched Air Baked Potato Crisps, a range of reduced fat potato chips, which will appeal to the healthier snack consumer. Healthier snacking is a high priority with the major snack food companies, especially with the growing overweight & obesity problem.

Nibbly Bits, the manufacturer of the brand, has a state of the art air popped crisp and rice cake production facility in Wellington.

Hot popped, never fried

“Our Air Baked Potato™ Crisps are 70% lower in fat than regular fried potato chips”

Instead of frying their potato crisps, the company prefers a more elegant approach; Potato granules go into their advanced poppers, which use a combination of air, heat and pressure to produce super-light crunchy potato chips. They are lightly coated with a waft of sunflower oil and a sprinkle of mouthwatering seasoning.

There are currently three delicious flavours to choose from:

  • Sour cream & chives
  • Wasabi Mayo and
  • Mango Chutney

A few good-to-know facts:

  • 70% less fat than regular fried potato chips
  • Source of dietary fibre
  • No MSG
  • No trans fat
  • No Tartrazine
  • No preservatives
  • Halaal
  • Kosher
  • Vegetarian

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