FDT Africa establishes itself as successful platform into food and drink industry

FDT Africa_establishes_itself_as_successful_platform_into_food_and_drink_industryThe inaugural food & drink technology Africa (FDT Africa) trade fair and conference took place with rave reviews and both have been deemed successful by all involved in the event, which took place in Midrand from 18 to 19 March.

The conference programme, organised by the VDMA, a German engineering association, consisted of open and closed sessions with speakers focusing on hygienic, safe and efficient production of high quality food and beverages as well as case studies presented by exhibitors which were relevant to the current industry.

Petra Westphal, exhibition group director for Messe München International, the organisers of the event, is delighted by the response: ‘Our aim was to introduce the latest, leading technologies in the industry to the African market, in order to increase the market’s competitiveness and growth.’

‘We hoped to assist important industry players to build lasting business relationships and partnerships, which we believe we have achieved.’

The event welcomed around 1 100 participants from various countries, including South Africa, Angola, Botswana, Cameroon, Ghana, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Nigeria, DRC, Zambia and Zimbabwe.

Satisfied exhibitors

Exhibitors at the event have voiced their satisfaction with the first edition on African soil.

Steffen Manke, GM of Robert Bosch South Africa comments that the company’s expectations have been exceeded considering this was the event’s first time show in Africa. Emmanuel Rurema, the director of business development for exhibitor Pentair Filtration & Process Africa adds: ‘As a company with inspired solutions for a changing world, Pentair found in this event the opportunity to showcase its latest innovations and integrated solutions in Africa. It was good to meet some of our African customers and connect with new ones.’

FDT Africa marks a further phase in the internationalisation of drinktec Munich, which is one of the world’s leading trade fairs for the beverage and liquid food industry. Other events have been set up in India and China.

‘With the successful start of the show the overall market position of drinktec as a leading platform has been emphasised’, concludes Richard Clemens, MD for the VDMA. The next FDT Africa will take place from 16 to 17 March 2016.

Picture description: The food & drink technology Africa trade fair and conference has now established itself in the market as an event that can provide a platform into the industry.