A series of breakfast meetings were held in May 2015 in the run-up to the food & drink technology Africa (fdt Africa) 2016 trade fair.
The aim of the meetings, which were held in Cape Town, Durban and Johannesburg, was to inform the South African food and beverage (F&B) industry about the latest developments in the sector and draw attention to the upcoming 2016 edition of the exhibition.
‘The South African F&B market is not only growing significantly, it is also increasingly approaching Western standards in terms of safety and hygiene,’ Dr Reinhard Pfeiffer, MD of Messe München International said earlier. The company is organising fdt Africa in partnership with its local subsidiary, MMI South Africa. ‘The breakfast presentations, with high-quality lectures, offer a platform outside the trade fair itself, at which professionals in the industry in the country can gather information and exchange experience,’ he added.
Information by Richard Clemens, MD of the German Engineering Federation (VDMA) Food Processing and Packaging Machinery Association, indicates the local F&B industry has favourable growth potential. The association’s figures show that South Africa had sales of 7.2 million tonnes of packaged food and 10 billion litres of bottled and packaged beverages in 2014.
Fdt Africa is the third and most recent addition to the drinktec family of trade shows organised by Messe München International and partners. It premiered in 2014 in Johannesburg and featured an adjoining congress.
The event brings together global and local manufacturers of food processing machinery, beverages technology and packaging machinery with southern African producers of foodstuff, liquid food and beverages.
The expo is sponsored by the Food Processing and Packaging Machinery Association of the VDMA.
A total of 1 100 participants attended the 2014 two-day event. More than 80 local and global exhibitors filled the 1 048m2 exhibition space.
What to expect from the 2016 edition
The exhibition area will be increased to 3 000m2 for the next fair. Organisers expect more than 120 exhibitors and 2 000 participants from the full process chain of the F&B industry.
Organisers also announced a new exhibitor forum for 2016, which will allow companies to present their latest innovations and offer case studies for the African market.
The trade show will take place from 14 to 15 September 2016 at the Gallagher Convention Centre in Midrand.
IMAGE CAPTION: Speakers at the food & drink technology Africa breakfast meetings, Stephan Scharrenbach from Ecolab South Africa and Hendri Downing from GEA South Africa (back left), with the Messe München International and MMI South Africa team