Golden Era was a recipient of the Flexographic Technical Association of South Africa’s (FTASA) best of show print excellence award in 2015. The company was recognised for packaging it produced for Kellogg’s Coco Pops, using Asahi AFP-TOP plates.
Asahi Photoproducts is a pioneer in flexographic photopolymer plate development.
With respect to Golden Era’s award, the judges of the FTASA Print Excellence Awards commented: ‘The multicolour registration issues created by the design for this entry are well-handled. Smooth and even gradations, fine highlight dots and good solids with solids and halftones on the same plate are all achieved with water-based inks. The Kellogg’s Coco Pops print was therefore judged “as close as you can get to perfect.’
New Era Labels comes out on top
The supplier forms part of the Golden Era group of companies and is another Asahi customer that received gold awards in the competition. The print service provider’s Nola Tangy Mayonnaise Dressing shrink sleeve entry was lauded for its excellent ink laydown. Judges also applauded the smooth, fine highlight dots.
‘Smooth, fine highlight dots is one of the differentiation factors making a difference between Asahi Pinning Top Dot plates and plates from other manufacturers,’ says Dieter Niederstadt, technical marketing manager for Asahi Photoproducts. ‘The feature is largely as a result of the inherent capability of our plates to deliver high definition clean transfer of ink.’
The award of a second gold medal to New Era Labels for its OK Soup Powder package demonstrates this point, with judges praising the density of the colours and ‘magnificent, clean positive type.’
In addition to the above awards, the following entries printed using Asahi plates secured medal awards:
- Ellis Brown Creamer one kilogram by Golden Era Printers – silver award using AFP-TOP plates
- Spar White Onion Soup 65g – silver award using AFP DSH plates
- Lux Wake Me Up 400mℓ by New Era Labels – silver award using AFP TOP plates
- Kellogg’s Fruit Loops 350g by Golden Era Printers – bronze award using AFP TOP
Quality is paramount
‘Print quality has historically been a focus for this prestigious award,’ says David Galton, Asahi European sales director. ‘This print quality is helping to accelerate growth in flexographic printing, bringing flexo quality on a level with offset and gravure. We are honoured that our plates played a role in enabling Golden Era and other Asahi customers to be recognised with these awards. It is especially rewarding in light of the stringency of the judging criteria.’
Asahi’s solvent-washable AFP-TOP flexo plates embody a unique design that ensures the highest possible quality print with the least amount of press downtime. Its pinning top dot technology (PTD) ensures exceptional print performance and enhanced press profitability, as demonstrated by the quality of Golden Era’s submission.
A feature of Asahi’s TOP water-washable AWP plates, PTD enables a clean ink transfer and prevents ink accumulating on the plate surfaces and shoulders in screen areas. This leads to fewer cleaning intervals and reduced press downtime, as well as significant quality improvements.
PTD technology allows a kiss-touch printing pressure setting. It makes use of low plate surface tension, made possible by a specially engineered Asahi polymer chemistry, to inhibit liquid flow. The ink forms a globule, with a large contact angle and high pinning point. This results in a cleaner and more homogeneous ink transfer from plate to substrate, helping flexographic printer service providers meet the ever-increasing quality demands of their customers.