Health promotion Levy will increase beverage prices

The South African Government’s new Health Promotion Levy on sugar sweetened beverages came into effect on Sunday 1 April. As a result the prices on beverages with added sugar will increase, including some of Coca-Cola’s products. However, the following range of Coca-Cola products will not be affected by the Levy: its lower sugar (less than 4g/100ml) and zero sugar products and 100 per cent juices.


Coca-Cola expects people to pay more for added sugar variants when the levy comes into effect.

As part of the beverage industry, Coca-Cola in South Africa remains committed to working with Labour and Government through the National Economic Development and Labour Council (NEDLAC) to develop an effective anti-obesity solution that will preserve jobs while still meeting the country’s health objectives.

The Coca-Cola Company supports current recommendations of leading health authorities, including the World Health Organization (WHO), that people should limit their intake of added sugar to no more than 10 per cent of their total daily calorie/energy intake.