By 2050, 17 per cent of the world’s population will be 65 or older, compared with just 8.5 per cent in 2016. This means the potential for nutrition products that support healthy ageing will continue to grow at a rapid rate in the coming years.
In light of this trend, Naturex has strengthened its portfolio of healthy ageing ingredients with the launch of ThinkBlue, a unique wild blueberry extract that delivers documented cognitive health benefits. The new, patented ingredient will take center-stage for Naturex at the forthcoming Vitafoods Europe event in Geneva (9-11 May 2017).
Cognitive health goes wild with ThinkBlue
ThinkBlue is a new enhanced extract of wild blueberry that is associated with episodic memory improvement. Episodic memoryis the recollection of personal experiences and specific events – including location, time, and emotions. The association of blueberry with episodic memory is based on a study conducted on healthy people aged 65 to 80 at a daily dose of 111mg, compared with a placebo.
Not to be confused with conventional highbush or other wild blueberry extracts, ThinkBlue has a distinct fingerprint of active phytochemicals, including anthocyanins, chlorogenic acids, flavanols, proanthocyanidins and flavonols. The patented technology behind ThinkBlue leverages the intrinsic benefits of wild blueberry by improving the stability and bioavailability of key phytochemicals. Further cognitive research involving ThinkBlue is underway via a three-year research collaboration with the University of Reading (UK). This research will build upon these recent findings to further investigate the positive impact ThinkBlue may have on age-related cognitive decline.
Turmipure boosts joint health
Turmeric or Curcuma Longa – also known as the Golden Spice of Life – has grown to become a superstar botanical ingredient with several benefits thanks to the existence of thousands of studies supporting its efficacy.
It is particularly valued for its anti-inflammatory benefits and ability to maintain joint health, making it an ideal ingredient for healthy ageing applications. However, with its popularity rising and demand high (sales are growing at around 20 per cent a year) there is an increased risk of problems in the supply chain. Potential issues include adulteration and a lack of traceability as unscrupulous players seek to make a quick profit.
Naturex’s Turmipure organic certified turmeric extract addresses these concerns directly. It is 100 per cent traceable, sustainable and botanically authenticated through the Naturex Pathfinder initiative. Sourced from native Southern India in a carefully nurtured environment, and standardised up to 95 per cent curcuminoids, it is produced in line with global organic standards without the use of pesticides or other chemicals. Turmipure is also available in a conventional grade that is 100 per cent traceable.