South Africa’s iconic home-grown tea and coffee time treat, Ouma Rusks, has launched a limited edition of “Hot Cross Bun Flavoured Rusks.” Traditionally dunked in coffee or tea, the cinnamon and raison flavoured rusks are ideal as a delicious on-the-go breakfast or as a tasty teatime snack any time of the day.
The story of Ouma rusks started more than sixty years ago in the small north-eastern Cape village of Molteno. The great depression spurred Ouma Grevensteyn to find ways of helping their church mission. She invested half a crown to bake a batch of rusks, using her trusted family recipe and selling them to farming families in the community. Orders soon started pouring in.
The rusks are still produced on the original farm, “Friedenheim”, where Oom Thys and Ouma Greyvensteyn first established the country’s only “rusk factory”. No less than 100 full time staff work around the clock in shifts, ensuring that South Africans will always be able to “Dip ‘n Ouma”.
Key ingredients which give Ouma Rusks their unique flavour, include wheat flour, orange and lemon peel, raisins, peanuts, oats, coconut, vanilla and honey. Ouma’s new Hot Cross Bun Flavoured Rusks are available, for a limited period, nationally at leading retail stores and the 500g packs sell at a recommended retail price of between R23,99 and R25,99.
“Our quality is coveted by fans such as international fashion model Candice Swanepoel and local newsreader Riaan Cruywagen, who have publically acknowledged their love for this market leading product.” says Kim Van Draanen, Foodcorp’s Ouma Rusks’ Brand Manager.
The Ouma brand is owned by South Africa’s third largest food producer, Foodcorp (Pty) Limited and the rusks retail in500g and 1kg packs in the following flavours: Buttermilk, Condensed Milk, Muesli, Muesli Lite Sliced, Wholewheat Sliced, Plain Sliced, Buttermilk Sliced, Sliced Marmalade and now a limited issue of Hot Cross Bun Flavoured Rusks.
Foodcorp (Pty) Ltd is the holding company for a group of businesses engaged primarily in the production, marketing and distribution of food. The non-listed, single largest independent domestic food manufacturer consists of nine production units: grocery, milling, baking, pie, fishing, beverage, specialty, outdoor and meal solutions.
In 2004, a management buyout from Pamodzi Industrial Holdings, was undertaken with 46,03% through a UK-based fund manager (Blue Bay Asset Management), 4,72% through South African private equity investor (Capitau SA Partnership) and the balance through Foodcorp Employee Share Trust (49, 25%). The Foodcorp Employee Share Trust caters for the participation of employees of the Foodcorp company who do not otherwise own shares. Of the approximately 5, 000 eligible Foodcorp employees, over 80% are previously disadvantaged South Africans.
For more information, please contact:
Kim Van Draanen
Brand Manager: Ouma Rusks
Telephone 011 549 1030