This year, South Africa has a presence in two halls at Anuga – Hall 9 (Meat) and Hall 11 (Fine Food). The South African Pavilions, hosted by the Department of Trade and Industry, are the platforms for numerous local exhibitors – both large and small, established and newbies. Some are first time exhibitors, while many others are old hands at exhibiting at Anuga. All, however, are eager and intrepid in facing the hordes of visitors that are streaming through the trade fair’s doors.
Despite being told that he’d only be expected to cook intermittently, I wasn’t able to chat to Chef Gerby as he was inundated by eager visitors wanting to taste the succulent grilled fillets of ostrich from Klein Karoo International. I did try a slice or two, and will definitely be back for more … and a better insight into the company.
A little less stressed, but no less busy with potential customers and distributors, was another ostrich distributor, Mosstrich from Mossel Bay. Marketing manager Jim Wright explained that the company’s been attending Anuga since 1996, exhibiting its product of pasteurised ostrich meat (that’s been cooked to a core temperature of 70°C). The company currently exports its products to Europe and the Far East, but is confident that it will extend to markets elsewhere in the world.
Also situated in the meat section is BRM Brands, which is currently building its fourth factory (in Honeydew, Johannesburg) to cope with the growing demand for its fully cooked and marinated rib, poultry and other meat products. It’s the company’s first prelude into exhibiting at Anuga, and director Seymour Talpert is hoping that, by doing so, the company’s reach will extend beyond its current markets in South Africa and Africa. ‘We are seeing great interest from the East, particularly for our lamb products as they are so different to what’s usually available there,’ comments Talpert. ‘We’ve summed up what we offer in our slogan: Everyone can be a chef with BRM. Today, consumers want instant gratification.’ BRM Brands was the first South African company to be accredited by the SABS as ISO 22 000 in 2006 and, recently, was certified on the GFSI (Global Food Safety Initiative) benchmarked FSSC 22 000 standard.