New campaign takes a stand against marine plastic pollution

Plastics|SA has released a series of new radio and television adverts addressing the issue of plastic litter in marine environments.

The campaign was inspired by Blue Planet II.

Never before has the issue of plastics in our oceans received so much attention on a global scale. In 2011, Plastics|SA – the umbrella organisation representing the South African plastics value chain – signed The Declaration of the Global Plastics Associations for Solutions on Marine Litter, also known as the Joint Declaration.

‘According to this declaration, we are committed to doing everything in our power to help protect marine life from plastic and other packaging materials threatening their natural habitats and their survival,’ the organisation’s marketing and communications executive, Monya Vermaak explains.

The campaign was inspired by Blue Planet II. This nature documentary series on marine life features naturalist, Sir David Attenborough, who highlights the growing problem of litter ending up in oceans.

Beautiful sounds and visuals of whales, dolphins and seagulls take centre stage in the advertising clips while the narrator explains not everything in the sea is as beautiful as the creatures that inhabit it.

The narrator warns that carelessly discarded plastic breaks down into small particles and is often mistaken for food by marine life. It harms sea creatures from tiny fish to large whales. So be responsible and don’t let plastics end up in our oceans.

The adverts will broadcast on various DStv channels and selected radio stations over the next few months to ensure maximum coverage. The campaign has also been adapted for print media and will be shared on Plastics|SA’s various social media platforms, including Facebook, Instagram and Twitter.