Doritos, the distinctive triangular shaped corn chip, is adding even more intense flavour options to its extensive range with the bold return of Sour Cream & Mild Chilli.
The flavour relaunch is supported by an integrated campaign aimed at bringing to life Doritos ‘For the Bold’ proposition. The campaign includes an engaging mix of TVC and ATL media platforms, centred on Doritos’ innate spontaneity and fun.
The Doritos “bold crew” will undertake a series of dares all captured on camera and shared on social media. For the final challenge, fans will get a chance to submit their own suggestions and have the crew perform the final winning contribution. The fan with the winning submission will not only get to join the crew and experience the cool “behind the scenes” action, but they will also get featured in the final video.
‘For the 12th consecutive year Doritos has been named Coolest Snack Brand in the Sunday Times Generation Next 2016 Youth survey. While this accolade proudly recognises the popularity of the brand among young South Africans, it’s also a reminder that to engage fans we need to continuously deliver exciting options and variants to suit all tastes. Last year we introduced Doritos Jacked, which we have followed with the reintroduction of a popular flavour Sour Cream & Mild Chilli and with more exciting innovations in the pipeline we are eager to see this brand grow even further in the local market,’ said Kudzayi Lorraine Kanyama, assistant brand manager.