Wild vegeceuticals raise the bar

Vegeceuticals are nutraceuticals from vegetablesVegeceuticals – nutraceuticals from vegetables – are part of Wild’s Health Ingredient Technology Solutions (HITS) line of functional ingredients. Through proprietary extraction technology, the company offers this line of nutraceuticals from vegetable extract blends that impart no taste, without any bitterness, and are completely soluble in a variety of product formulations.

Government, medical organisations and health advocates are encouraging consumers to eat more vegetables as they’re a natural source of vitamins, minerals, fibre and phytonutrients that help maintain a healthy weight and lower the risk of chronic diseases. In a recent study, 70 per cent of consumers surveyed cited fruits and vegetables as one of the top 10 functional foods.

In general, consumers would like to eat more vegetables. However, Wild’s research finds that they continue to fall short in terms of the recommended intake due to perceived unpleasant taste, rapid spoilage and inconvenience. The use of vegetable extracts and powders in beverages and foods are limited by taste and solubility. Through innovative technology, Wild has come up with the ideal solution for products that could claim ‘contains the antioxidant benefits of vegetables’; ‘now with the goodness of vegetables’; ‘has the betacarotene content of ¼ serving of carrots’ and so forth. (Note: servings of vegetables cannot be claimed through the use of Vegeceuticals).

Download the white paper here.

Source: 2011 IFIC Functional Foods/ Foods for Health, Consumer Trending Survey.