Propak 2014 Preview: Consumer trends driving packaging innovation

FRV-Online-PropakGenuine innovation will be the main topic of discussion at the new Propak Packaging Innovations Conference, held at the Sandton Convention Centre in Johannesburg from 18 to 19 February 2014.

Major industry players such as Woolworths and Nestlé SA will have speakers at the event and will present an invaluable learning opportunity for packaging professionals.  Unilever’s global packaging sustainability director is the latest to join this group.

Key focuses of the event, organised by the team behind Propak Africa, will be creating packaging that stands out on the shelf and sells; achieving convenience and functionality; procurement and supply chain efficiency; and means to increase recycling.

Attendees can look forward to learning how a business’ bottom-line ROI can be driven by new technologies, materials and processes.  Sessions will also touch on regulatory considerations and ways to streamline processes and control costs.

Attractions include sessions on the following topics:

  • Win with convenience and functionality – Yoghurt without needing a spoon with Parmalat’s Presto
  • Work with partners for genuine innovation – how brand owners, retailers and convertors are collaborating for real-world success stories
  • Boost recycling and win supply chain efficiencies from Woolworths and Mars Africa among others

Speaker line-up

Distell’s brand manager for Mainstay in South Africa, Kurt Hermanus will highlight packaging’s role in the company’s new brand extensions, while South African Breweries’ strategy and innovation manager, Kuben Nair will share how the company’s Castle Lite product uses packaging to meet a variety of different consumer needs and preferences.

Janice Ashby, the original ‘queen of the pack’ and designer of the bottle for Malibu’s rum will share new trends driving demand internationally. Insights on new opportunities for efficiency gains will come from Coca-Cola’s technical franchise manager, Casper Durandt in South Africa.

Shape and performance in ‘flexibles’ allow for new functionality for consumer convenience, as Parmalat SA’s group packaging manager, Bruce Volmink will show with Presto yoghurt. Shoprite Checkers and Mars Africa are among the companies that confirmed their participation in the presentations and discussions.

Converters, brand owners and retailers wishing to attend should contact Zelda Jordaan on (011) 835 1565 or email Both days’ activities start at 9am and ends at 4.30pm. For more information and the full agenda go to