Faced with more product choice and a plethora of information on health and environmental issues, most of today’s consumers want to know how products are made and what they contain. They care about the safety, nutritional value and environmental impact of the food they eat. Product labelling that reflects this enables them to make more informed choices at the point of purchase.
More enlightening product labelling is not purely a consumer-driven demand though. In Europe, the new Food Information Regulation (FIR) requires more transparency on country of origin and nutritional contents.
Europe’s new Food Information Regulation touches on:
- Allergen information on all food, whether sold pre-packed or loose
- Labelling drinks with high caffeine content as not recommended for children or pregnant and breastfeeding women
- Stating the added water content of meat and fish products that look like a cut, joint or slice but contain more than five per cent added water
- Stating the type of vegetable oil that a product contains (if it contains vegetable oil)
The South African Government also recently published the R429 draft amendment to the new regulations concerning the labelling of foodstuffs, cosmetics and disinfectants. Products in these categories are now required to display more comprehensive ingredient information on their labels as well as follow strict guidelines concerning the legibility of this communication. The aim is to standardise the communication of product ingredients across the board so that consumers can compare products more easily.
While these changes have clear benefits for consumers, they put immense pressure on brand owners and manufacturers to find more space on their product packaging for this mandatory information. This also needs to be achieved without impacting on legibility and clarity of communication.
One solution to this challenge is the informational Fix-a-Form range of extended text labels from Pyrotec PackMedia. These extended text labels enable manufacturers to multiply the area used for communication on-pack several times over, in a clear and legible way. Moreover, Fix-a-Form extended text labels are easy to apply using standard label machinery, without interrupting production lines.