Sidel participated in DjazAgro 2016, one of the Maghreb region’s leading international trade shows for the food and beverage industry. Held in Algeria from 18 to 21 April, the exhibition saw the return of Sidel for the ninth year in a row.
Algeria is an important market for Sidel’s customers. Bottled water is currently the most consumed beverage item in the Maghreb region and is expected to continue to retain and even extend this leading position. Over the next three years, 70 per cent of market growth is projected to come from the water category, with 65 per cent of this increase coming from Algeria alone.
Consumer expenditure on mineral waters, soft drinks, fruit and vegetable juices were around 27 per cent higher in Algeria than the world average in 2015. These categories are forecast to continue to rise in value by a compound annual growth rate of 2.4 per cent over the period 2015 to 2020.
With this rising demand, Sidel highlighted its latest developments through which customers in the region can capitalise on the opportunities presented. This includes the Sidel Matrix system for water, innovations in water and juice PET packaging solutions, as well as value-added services to maintain and improve line performance.
The company has extensive experience in these beverage categories. Recent innovations for water include the development of Sidel RightWeight, a 0.5ℓ PET water bottle which weighs only 7.95g and represents a 34 per cent weight reduction, when compared to average commercial bottles.
Juices, teas and sport drinks are one of the biggest growth areas globally. Sidel’s expertise has featured in many successful projects in Africa. These include the first aseptic PET line in the region, which is bottling flavoured water; an ultraclean Combi line filling natural mineral water in five bottle formats; and a line for PET packaging of soft drinks for one of the leading bottlers in Algeria.
Commenting on the company’s participation at the event, Dominique Martin, Sidel’s regional commercial director for Africa, says: ‘We exhibited at DjazAgro as we recognise the opportunity to meet and discuss the challenges our customers face. It’s also a chance to highlight the latest developments we have for the PET liquid packaging market.’
Sidel introduced Beverage and Services – Maghreb, or BSM, the company’s newly appointed agent in Algeria and Morocco. This is part of the company’s ongoing commitment to providing global experience backed by local sales and service support through proximity to customers.
Bassam Ousaffi, Sidel’s regional commercial director for Maghreb comments: ‘We have served the region for over 40 years, with almost half of our customers based in Algeria. It continues to be a dynamic market which is developing and expanding. We welcome BSM in helping us to further extend our resources and build on our ability to respond quickly with spare parts and field service engineers at a local level. This is supplemented by our global team providing 24/7 technical support on dedicated hotlines, along with instant emergency troubleshooting via remote access.’