keyboard_arrow_upWhat makes consumers tick in 2016?
keyboard_arrow_downWhat makes consumers tick in 2016?

Consumption in 2016 is an interesting blend of established and new trends with countertrends, which are challenging ways of living and buying. Global instability, “greenwashing”—insincere brand displays of concern for the environment— and financial hardship have more people becoming change makers in an effort to create a better world. Daphne Kasriel-Alexander looks at the biggest 10 consumer trends for 2016 in this white paper from Euromonitor.