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According to Tracy Foulkes, founder of the incredibly successful Nomu Brands, South African products stand out in any international market. ‘We have the creativity, the drive and the abilities to create sensational products and the world is really sitting up and taking notice of us,’ she claims. Foulkes started Nomu 12 years ago as a cottage industry in her kitchen. Today, the company boasts a high tech factory in Cape Town, a staff complement of around 50, and more than 120 products in its stable.