keyboard_arrow_upThe leading pizza brand on the African continent
keyboard_arrow_downThe leading pizza brand on the African continent

Within 21 years, Debonairs Pizza has expanded from a small space at the back of a supermarket to opening its 400th store. It was a quirky idea, but it was an attitude that worked: dress some hungry varsity students in tux shirts and bow ties, and get them to deliver pizza at no cost to the consumer. What started as a R6 000 investment by Craig MacKenzie and Andrew Harvey at the back of the Park Lane Spar Bakery in Pietermaritzburg in 1991 – delivering eight pizzas on its first night – has, 21 years later, developed into a multimillion rand business.

keyboard_arrow_upDough Nation
keyboard_arrow_downDough Nation

As part of its CSR programme, Debonairs Pizza has rolled out Dough Nation. By following the stipulated method to produce the perfect pizza, a ball of dough is flattened over a template and trimmed. Usually, the off-cuts were discarded, but after some research – particularly into food safety – the company realised that the left-over dough could be turned into healthy, nutritious buns. ‘Pizza dough is quite stodgy, so it’s tummy-filling,’ explains André Piehl, managing executive of Debonairs Pizza. The buns are distributed predominantly by a foundation that works with various communities around South Africa. ‘We do urge our franchisees in areas that are not covered by the foundation to distribute to a charity of their choice, such as an orphanage or old age home. There are a lot of hungry mouths to feed.’