keyboard_arrow_upEnsuring it remains a consumer favourite
keyboard_arrow_downEnsuring it remains a consumer favourite

While the introduction of updated poultry brining regulations isn’t only necessary, but generally welcomed by the South African poultry industry, the current proposal by the Department of Agriculture, Forestry and Fisheries (DAFF) seems to contain a number of unintentional errors, and possible consequences that could negatively impact local consumers. According to Kevin Lovell, CEO of the South African Poultry Association (SAPA), the industry is united behind the position that brining regulations must be comprehensive and technically correct.

keyboard_arrow_upIndustry objects to amendment of SA’s chicken brining regulations
keyboard_arrow_downIndustry objects to amendment of SA’s chicken brining regulations

Poultry producers are warning that the Department of Agriculture, Forestry & Fisheries’ recently released draft regulations on brining chicken meat could spell higher prices for consumers and job losses in the industry.