keyboard_arrow_downWhere health and carton packs meet
Three out of-five people (61 per cent) are looking for beverages with proven medical health benefits, while three out of 10 want cold drinks that can assist in stress relief. Consumers rated all natural products the highest in the consumer survey. This ties in with Nielsen’s 2015 Global Health and Wellness Survey, which found that 43 per cent of global consumers want natural products. This trend is very pronounced in Middle East and Africa, at 53 per cent. Organic is another popular product category. Consumers are looking for products with reduced salt, fat, lactose, caffeine, gluten and sugar.