keyboard_arrow_upFunctionality in beverages is meeting consumer demands
keyboard_arrow_downFunctionality in beverages is meeting consumer demands

The growth in global demand for functional beverages is fuelled by several consumer trends that have been identified by IFT’s Food Technology magazine, starting with the number one trend labelled ‘real food nutrition’, which is seeing consumers choosing to get more of their nutrients from the food and beverages they consume, rather than from supplements.