keyboard_arrow_upSuccessful wine-marketing: The role of packaging and personality
keyboard_arrow_downSuccessful wine-marketing: The role of packaging and personality

As part of the 61st German Winegrowers Association’s Congress on the occasion of Intervitis Interfructa 2013 (co-managed by Messe Stuttgart) on 23 April in Stuttgart, Germany, the German Wine Institute (DWI) is for the first time organising an international wine-marketing day under the motto Successful wine-marketing: The role of packaging and personality. Well-known experts such as Paul Cluver (South Africa), DrGeorgios Tsantalis (Greece), Fritz Keller (Germany) and Constance Rerolle from Chateau de l‘ Engarran in the Languedoc-Roussillon region (France), will be on hand. The target groups are managers and decision makers from national and international wine-growing companies in the areas of marketing and sales.