keyboard_arrow_downNew UK wine carton win over wine producers
Tetra Pak’s first ever wine carton, produced in the UK, in a new 75cl size should appeal to fine wine producers there. The packaging giant has partnered producer Greencroft Bottling Company (part of the Northern Ireland-based Lanchester Wine Group) and will be using the convenient, credible alternative to glass bottles, namely its Tetra Prisma Aseptic carton. Until now, cartons in 25cl and 100cl formats had been imported into the UK. ‘To achieve a critical mass for consumer trial and acceptance, it’s important to use a 75cl domestically produced carton solution, which is now available,’ says Ian Williamson, retail manager of Tetra Pak UK. In other markets such as Italy and Spain wine in cartons is readily accepted.