keyboard_arrow_upNew data to understand consumption
keyboard_arrow_downNew data to understand consumption

Nielsen has announced it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands.

keyboard_arrow_upNielsen sets the scene for major shifts in SA consumer market
keyboard_arrow_downNielsen sets the scene for major shifts in SA consumer market

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X (35-49 year old) market segment set to outpace that in the Generation Y Millennial age group.