keyboard_arrow_upFusion brings brands back to market in South Africa
keyboard_arrow_downFusion brings brands back to market in South Africa

Brands are back – bigger and better than ever before, with the official launch of PAMS/CPS Fusion data.

keyboard_arrow_upFusion brings brands back to market
keyboard_arrow_downFusion brings brands back to market

Brands are back – bigger and better than ever before, with the official launch of PAMS/CPS Fusion data. Initiated and funded by the Publishers Research Council (PRC), with Consumer Panel Survey (CPS) data supplied by Nielsen, the product will see the fusion of the existing PRC PAMS 2017 data, to real audited and scanned purchase […]

keyboard_arrow_upNielsen launches smart store in South Africa
keyboard_arrow_downNielsen launches smart store in South Africa

Nielsen has added a new product solution to their Shopper toolkit – a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behaviour at the moment of truth and uncover what’s next.

keyboard_arrow_upSouth African shoppers ‘drop’ the basket
keyboard_arrow_downSouth African shoppers ‘drop’ the basket

It’s no secret that South African shoppers are beset by a storm of rising prices and it seems their shopping baskets are definitely feeling the pain with the average consumer now hyper aware of what they’re purchasing. As a result, the latest Nielsen Shoppergraphics Report – which looks at shifts in consumer purchasing behaviour within […]