Multiple Fish & Chip Co storeowner, Francois Beetge, was announced the winner of the Fish & Chip Co ‘Win a franchise’ competition. This will be his third franchise. After signing a franchise agreement, Beetge will be assisted with site selection, provided a fully constructed and workable franchise outlet complete with relevant shop specification, as well as R15 000 worth of initial marketing.
The competition was open to any participants that paid a R100 000 refundable joining fee to The Fish & Chip Co within the competition period, from February to October. Beetge says he and his wife, Celeste, put down deposits to open two stores in Strand and Eerste Rivier, Western Cape, earlier this year. ‘Both our stores will be opening on 1 December, while the store that we have just won, will open up in February next year to allow us time to focus on our newly established stores first,’ explains Beetge.
‘I would like to congratulate Francois and Celeste for winning this competition,’ comments Taste Holdings Food Division CEO, Christo Calitz. ‘Undoubtedly, they will create a thriving and sustainable franchise that will not only benefit their personal business ambitions, but add considerable long term value to our impressive and growing franchise.’
Calitz concludes that the competition proved to be an outright success. ‘Over 173 people entered the competition, indicating that there is considerable interest in The Fish & Chip Co, and that we offer a competitive and lucrative business model for emerging entrepreneurs.’
Picture caption: Christo Calitz, Francois Beetge and Marcell Strauss, MD of The Fish & Chip Co