The natural trend is growing

The trend towards functional food and drinks is proving to be a strong driver of innovation in the beverage categoryAnuga Drinks, hosted during Anuga, will host a diverse spectrum of products with fruit juice, water and soft drinks headlining the category. The event is set to run from 10 to 14 October in Cologne, Germany.

The trend towards functional food and drinks is proving to be a strong driver of innovation in the beverage category. The market for products that are beneficial to health is also increasing due to awareness of the obesity crisis and subsequent demand for products with reduced calories and less sugar.

Anuga Drinks highlights

The South American stevia plant first created interest in the food and drinks industry almost twenty years ago. Coca-Cola played a pioneering role when it introduced stevia-sweetened cola. Raw material producers such as Wild Flavors are now on board, offering tailor-made concepts for cola products with steviol glycosides. Thanks to a joint venture with Afriplex in South Africa, the Döhler Group can offer high-quality extracts from exotic fruits such as rooibos, baobab, honeybush, pelargonium, buchu and aloe vera.

At the same time, the focus is also on functional drinks. These include trend drinks such as vitamin water or coconut water.  The energy drinks category is still going strong. In addition to classic versions, new flavours constantly appear on the market. Energy drinks with fruit juice contents or coffee flavoured are enhancing its diversity.

Breweries are focusing on the alcohol-free market, while wine suppliers have the opportunity of presenting their wines in an attractive tasting zone.

A seminar programme by first-class sommeliers, such as “Master of Wine” Markus Del Monega, offers additional information on cultivation areas and culinary pairing. The great variety of the French terroir will be addressed as well as the wines from New Zealand. The 11 work stations at the fair give trade visitors the opportunity of receiving detailed information on wines from France, Portugal and Spain, but also on vegetable wines, and alcohol-free sparkling fruit wine.