Start the day happy with Thrive

Finding a quick, easy breakfast that not only tastes good, but is good for you too, can feel like hitting the nutritional jackpot. Well now you can with Thrive- a brand new high-protein multigrain cereal from Premier FMCG that’s formulated to not only make breakfast a breeze, but also promote happy, strong, active bodies throughout the day.


Convenient and delicious, Thrive is a complete meal that provides a good balance of nutrients, including an array of vitamins and minerals that can contribute to the reduction of tiredness and fatigue. Thrive also contains nine essential amino acids, as well as minerals, dietary fibre, proteins and antioxidants to meet the demands of an active lifestyle.

Thrive is formulated with pea protein, a unique, easy-to-digest vegetable protein that contains the essential amino acid lysine. Lysine, which cannot be made in the body and is consumed through the diet, supports the normal growth and development of children and plays a role in the maintenance of a healthy immune system.

Good news for those with allergies is that Thrive is wheat- and soy- free. Rich in fibre, this ready-to-eat meal for the whole family tastes great with either milk or water. Available in three variants – chocolate, vanilla and strawberry – you can enjoy Thrive hot or cold, use it as a cereal or shake, or add it to smoothies for an added nutritional boost. For added breakfast convenience on the go, Thrive is also available in handy single serve sachets.