What makes consumers tick in 2016?

Top 10 Global Consumer Trends for 2016Consumption in 2016 is an interesting blend of established and new trends with countertrends, which are challenging ways of living and buying. Global instability, “greenwashing”—insincere brand displays of concern for the environment— and financial hardship have more people becoming change makers in an effort to create a better world. Daphne Kasriel-Alexander looks at the biggest 10 consumer trends for 2016 in this white paper from Euromonitor.

As digital life retains its grip, and more shop for greater control of their lives though smart devices, a growing band of consumers—led by parents and health experts—are signposting the downsides and urging more analogue time.

Consumers are challenging gender stereotypes and the consumption that shapes them too, while ‘agnostic shoppers’ disregard loyalty to labels, ‘perfect produce’ and best-before dates, as they search for innovative routes to value. Creative, single spenders are fusing the consumption of luxury with counterculture. Health consciousness has millions more wanting to eat greener, healthier and more local food, with fast food chains starting to respond. The fascination with mental wellbeing reveals consumers are looking beyond physical fitness in striving for optimal health. We’re also defying the clock by challenging ageing and outsourcing more of our lives to buy time itself.

Which consumer trends will reign around the world in 2016? 

  • Agnostic shoppers
  • Buying time
  • Challenging ageing
  • Change makers
  • Gender blurring
  • Greener food
  • Mental wellbeing
  • Over-connected consumers
  • Shopping for control
  • Spending singles

Download Top 10 Global consumer trends for 2016 from Euromonitor here