Uniquely South African in France

Gordon Gleimius and Neo KwadiFifteen companies are featured on the South African Pavilion, sponsored by the Department of Trade and Industry (dti), at SIAL 2012, behind held in Paris, France from 21-25 October. Gordon Gleimius, deputy director of Export Promotion of Trade and Investment South Africa (TISA), says the dti has been exhibiting at SIAL for a number of years. ‘When something works, we continue doing it,’ he explains. ‘SIAL is one of the biggest food shows, and gives SA companies the opportunity to meet buyers from around the world in five days. We have brought these companies exhibiting at SIAL under the National Pavilion Scheme, which is a major component of the EMIA (Export Market Investment Assistance) Scheme.’

Gleimius explains that the dti exhibits annual at approximately 22 trade shows around the world, in the different sectors, including food and beverage. ‘It is good for the exhibitors to be part of the SA Pavilion, as collectively, they can be part of a bigger space and stand out more. Obviously, they also benefit from the marketing and advertising we do,’ he explains.

The dti covers virtually all the costs borne by the SA exhibitor, including stand design, build-up and rental, trade forwarding, flight costs, daily allowance and so forth. ‘Cost-wise, the dti offers exhibitors a huge incentive to participate in our Scheme,’ says Gleimius. ‘We want to continually attract new companies and products. The more we promote local business, the more they (hopefully) will export and expand their organisations and the knock-on is that they will employ more people, which is good for our economy.’

According to the World Economic Outlook Report released by the International Monetary Fund (IMF) in January 2011, the South African economy came out of recession in the second half of 2009. The Reserve Bank Quarterly Bulletin of March 2011 reported that the country’s economy grew by 2.8 per cent in 2010, improving from a 1.7 per cent decline in 2009. The strengthening economy may be attributed to the strong performance of the mining and manufacturing sectors. Despite deteriorating slightly in the first quarter of 2010, the manufacturing sector did rebound by the end of the year.

TISA, a division of the dti, is charged with the primary responsibility of developing SA’s industries, including investment and export promotion and managing the EMIA Scheme. For more information on EMIA – and the list of proposed trade shows that the dti plans to exhibit at in 2013 – log onto www.thedti.gov.za.

Exhibitors on the SA Pavilion at SIAL 2012 include:

A new development at SIAL 2012 is the involvement of bigger organisations on the South African Pavilion. ‘For the first time ever, we have rented even more space to allow bigger companies to be part of our stand,’ comments Gleimius. Although they are too big to apply for the EMIA Scheme, they still wanted to be seen as an important exhibitor from South Africa, sharing the space and benefitting from the united look. Companies that have taken up this opportunity at this show include Denny, Rhodes and Red Sun Raisins, to name a few. ‘We hope to extend this incentive to more of the larger SA organisations for future shows,’ ends Gleimius.