Beverage innovations for African taste

wild at_ftd_2014_c_wildfotoliaAt this year’s food & drink technology Africa, WILD presents trendsetting beverage concepts for malt and beer mix drinks and carbonated soft drinks, as well as ideas for still drinks custom-tailored to the African market.

Be it malt beverages, beer mix drinks, carbonated soft drinks or still drinks – WILD understands current consumer preferences and market requirements. At its booth at the show, the company showcases selected product highlights with which customers can revitalise the African market of these growth categories and appeal to new target groups.

WILD has a special focus on the category of malt, offering a broad spectrum of great tasting malt concepts, including solutions with varying malt content along with pure or flavoured products. The portfolio is rounded out with innovative combinations of malt with fruit flavours. Concepts for beer mix drinks are another highlight for WILD at the trade fair. The combination of beer and fruit in beer mix drinks is an engine for growth in the sector. For this range, WILD displays concepts such as “Cloudy Lemon” and “Pink Grapefruit” as well as versions with innovative taste profiles based on a harmonious blend with fruity flavours and juices.

Carbonated soft drinks are also high in demand in Africa. To create further growth in this market, WILD presents innovations featuring new taste profiles based on its patented fermentation technology. WILD concepts for still drinks also give manufacturers potential for further growth. At food & drink technology Africa, WILD highlights its competence in this segment with product ideas including emulsion based options as well as milk and juice variants. These solutions meet the demands of consumers in Africa who want premium-quality beverages which have a full-bodied taste. The most popular tastes here are tropical fruits such as mango and guava. In addition, WILD shows non-alcoholic crossover beverage concepts such as juice-based drinks with piña colada and sangria flavours.

Comhan Trading is the local agent for the WILD Group in South Africa.

Image source: WILD/Fotolia 

Visitors are assisted by Markus Palm, sales director for Wild Africa and Nathalie Jelonek, director of Comhan at the Wild Flavors stand.

Visitors are assisted by Markus Palm, sales director for Wild Africa and Nathalie Jelonek, director of Comhan at the Wild Flavors stand.