Heinz Foods SA has thrown its support behind StreetSmart, an NGO that raises money to fund projects enabling street children to reintegrate and contribute to society. In honour of National Braai Day on 24 September, the first two to enter will receive either a braai-kit or a picnic set from Wellington’s.
The company has recently launched Wellington’s Steakhouse Sauce, an essential complement to any braai. Deliciously more-ish, it is great for marinades and bastings – and even a great match with crudités and hot chips.
‘We see the great work that StreetSmart is doing in the Cape to get children off the streets and away from drugs and crime,’ comments Jason West, commercial executive for Heinz Foods SA and the Wellington’s brand. ‘Unless we all do something to properly help the children begging at our car windows, we do not have much reason to celebrate around the braai on Heritage Day. We support the principle promoted by StreetSmart, and would like to spread the word.’
No matter how well-intended the act, StreetSmart’s key message to the public is to refrain from giving street-children money. Children who survive through begging on the streets are often pulled into unsafe, drug-fuelled and sometimes criminal activity, without an incentive to change. StreetSmart raises money through relationships with restaurants who support the charity, and who give their patrons the opportunity to leave a donation with their bill.
On 19 September, Wellington’s will be hosting a Heritage Day braai at the Salesian Institute in Cape Town for approximately 150 children whose lives are being changed by the efforts of StreetSmart. Ajax FC will also be offering a free soccer clinic for the children, to be followed by a lunch braaied by chef from some of Cape Town’s leading restaurants.