Finalists for SIAL’s World Tour announced

Hiro by Roisin/ KwekkeboomHotel Molitor in Paris set the scene for the SIAL Paris World Tour. In partnership with 28 professional magazines from all around the world, World Tour takes a look at what is happening in the food trade in 28 countries. Watch this space later in the year when the latest trends in consumption, retail and the overall winner will be revealed at SIAL Paris. The event will be held from 16 to 20 October. 

The aim of the World Tour event is to reveal and explain the major retail and consumption trends which are shaping the different world markets and vote for the most representative products of these trends in their respective countries.

From Australia to Canada, from Brazil to Russia, the United States, India and South Africa, World Tour is a window to the world of retail and consumption trends at a global level.

This year the three main trends identified by the World Tour journalists included health, smart shopping and convenience, channel blurring and changing consumption.

The 28 country winners of the World Tour 2016 and the three main trends shaping the food trade market are as follows: 

Sial Kwekkeboom1. Health trend

Consumers are more health conscious, and consumption habits are changing. Growing childhood obesity, and increased concerns about public health, is forging new categories in fresh and healthy products. The consumption of local produce and the awareness of the social responsibility of producers and of food waste are also growing. Consumers are paying more attention to what they eat, and seeking natural alternative options. Organic, less sugar, low fat, no preservative, gluten-free and super foods are becoming part of daily nutrition. Conventional products are integrating this trend into their ingredients. Protein products are also impacting as consumers seek functional benefits to aid in their lifestyle.

Product country winners reflecting this trend:  

Australia: Bodie’z Protein Water

Austria: NÖM Fasten Protein Drink

Brazil: Tirolez Zero Lactose

CzechRepublic: Crawnchies

Germany: Skyr

Ireland: HIRO by Roisin

Israel: Schnitzel Series

Netherlands: Kwekkeboom Oven

Norway: Salmaraw

Poland: Bakoma Mens

Portugal: Oliveirinha

Russia: Yelli Brand

South Africa: Earth’s Essence

Spain: Dia Balance

Turkey: Grape seed pasta

UK: Pip & Nut Coconut Almond Butter


2. Smart shopping and convenience

Consumers remain preoccupied with convenience products. Anything to save time and effort is likely to become popular, and will remain so provided the product is healthy, tastes good and is priced right. Convenience stores and other small scale specialty stores are still expanding. A wide range of products that mix quality and ease and speed preparing are satisfying different kind of opportunities of consumption and solving specific consumers’ needs, are emerging.

Product country winners reflecting this trend:

Canada: NuPasta

China: Browning flavored fermented milk

India: Cadbury Dairy Milk Silk

Italy: Flan di verdure magie della natura

Japan: Smile ball

US: Rockit Apple


3. Channel blurring  and changing consumption trends 

Consumption habits are changing according to the generation mix. Millennials are snacking more, they eat on-the-go and visit restaurant more often than older generations. Food retail and food service are no longer distinct universes. Some new store concepts now include on-site consumption facilities. Retail buyers and category managers are keeping a closer watch on the hippest restaurant and foodies trends. It doesn’t take long before you find similar products on the shelf. Leading FMCG companies are also teaming up to create new products and flavours. Initiatives are being launched against food waste in several countries. Some of the largest global retailers have agreed to commit to the goals of reducing food waste by 50 per cent by 2025.

Product country winners reflecting this trend:

Argentina: Terma Limonada

Belgium: Butcher’s Burger

New Zealand: Lewis Road Creamery Fresh Chocolate Milk 

Hungary: Snacki & Go!

France: Ugly Cereals – just as good and cheaper!

South Korea: Honey butter chips

Discover these trends and products during SIAL Paris from 16th to 20th October 2016. The World Tour worldwide winner will be revealed on Tuesday 18th October 2016.