Advantage Austria at SIAL

The group of Austrian exhibitors is highly diverse and includes baked goods, baobab products, organic energy drinks, post-mix syrups, mixed milk drinks to Tyrolean bacon and private product labels.

Austria-SIAL Paris 2018

Austrian companies have also entered several products for the SIAL Innovation Award and six Austrian companies and products were nominated for the award. At the end of the first day, Advantage Austria hosted a fascinating workshop in cooperation with Copenhagen-based Sweet Sneak Studio to explore issues around The Power of Food and How to Activate your Brand. The workshop offered insights into techniques to encourage customer loyalty by culinary means, and was presented along with exciting case studies of company specific sales activities and brand activation.