Snack lovers all over South Africa will soon be able to enjoy Doritos latest new bold flavour, which is sure to spice up some excitement in the snack aisle.
The flavourful Spicy Wings Flavour is Doritos’ newest invention that will see the brand launched into the meaty flavour segment, thereby pushing the envelope of corn snacking.
The introduction of the Spicy Wings Flavour into the market will ensure that Doritos continues to lead the pack when it comes to innovation in the snack industry and therefore staying top of mind among the adventurous, aspirational and Bold consumers that are into pioneering products.
‘With our new intensely Bold Spicy Wings Flavour, we’re responding to a growing demand for a more spicy and meaty corn snack that is satisfying, delicious and relevant to our daring audience that thrive on turning everyday experiences into full-on experiences with Doritos,’ says Unathi Mhlatyana, MU GM SSA, at PepsiCo.
Doritos is once again making a call to every corn snack-loving fanatic in South Africa that feels Bold enough to get #DownToTheDust.
How you can get #DownToTheDust
Every corn snack enthusiast knows that even when they have finished eating the last Doritos chip, the snacking journey is still far from over. What comes next is the final reward: tipping back the bag to get those last intensely flavourful crumbs. Yes, everyone has done it, even though some might frown upon it, people do lick the Doritos Dust off their fingers for the perfect ending to the Doritos snack. That is getting #DownToTheDust.
If you are ready to get #DownToTheDust, here is a challenge just for you.
Grab a bag of the new Bold Doritos Spicy Wings Flavour, enjoy it, tip back the bag to finish off the delicious crumbs and show off those fingers covered in Doritos Dust before licking the Dust off them. Then capture that #DownToTheDust moment either as an image or video and upload onto your Twitter, Instagram or Facebook page. Tag Doritos with the hashtags #ForTheBold and #DownToTheDust for a chance to win awesome, cool prizes every week until the end of XXX(Hitch needs to Confirm). T’s and C’s apply.
‘This is by far the wildest Doritos challenge we have ever had and who would not want to be part of this BOLD and fun experience?’ Mhlatyana adds.