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Leading bakery packaging innovations

Cama Group, a leading packaging technology company, has redefined how manufacturers approach secondary and tertiary packaging systems across the global food and beverage industry. With Lorenzo Birro, key account manager at Cama Group, sharing exclusive insights into their market-leading approach, we explore how decades of experience and cutting-edge technology converge to create packaging solutions that…


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Cama Group, a leading packaging technology company, has redefined how manufacturers approach secondary and tertiary packaging systems across the global food and beverage industry.

With Lorenzo Birro, key account manager at Cama Group, sharing exclusive insights into their market-leading approach, we explore how decades of experience and cutting-edge technology converge to create packaging solutions that drive success both “outside the box” in concept and “inside the box” in execution.

Image supplied: CAMA Group

Four decades of packaging excellence

CAMA is a leading packaging technology company that has been supporting international customers – big and small – since 1981. Its core business is the design, engineering and production of high-technology secondary and tertiary packaging systems and complete turnkey lines for customers in both the food and non-food markets.

Spending 5% of its annual turnover on research and development has put it in a very capable position to conquer the world’s most complex packaging challenges, with over 3,400 machines installed globally, many at multi – site installations for the world’s biggest companies and consumer brands. But Cama is also equally at home supporting smaller companies with their similarly challenging packaging issues.

Bakery products packaging trends

Cama’s significant R&D investment means its machine designs are rarely static, with improvements and technology transfer from other markets being quickly and efficiently incorporated into all future machine variants.

An example of a major recent innovation, which is set to gain significant traction in the bakery industry, is the use of labels to replace flow wrapping. Cama’s new labelling technology can replace multi-pack flow wraps with labels that secure individual products in shelf-ready collations. Typical applications include individual cake bars, wafers, chocolate bars, noodle packs or wet wipes, all of which can be secured together by a common shared label and then ‘broken off’ individually and used/consumed as required.

Automation reshaping the bakery industry

The shift toward sustainable packaging solutions is driving innovation in:

  • Eco-friendly materials for reduced environmental impact
  • Recyclable packaging designs for circular economy support
  • Energy-efficient machinery for reduced carbon footprint
  • Waste reduction technologies for lean manufacturing.

Automation and industry 4.0 integration

Future developments in packaging automation include:

  • Smart packaging systems with IoT connectivity
  • Predictive maintenance for reduced downtime
  • Real-time monitoring for quality assurance
  • Data-driven optimisation for enhanced performance

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