Coca-Cola South Africa has introduced an exciting addition to its beverage lineup with the launch of the new 250ml PET pack, available at a recommended retail price of R6.
This innovation offers consumers a quick, convenient, and affordable way to enjoy their favourite Coca-Cola®, Fanta®, Sprite®, and Stoney® drinks without compromising on taste.
Arriving just in time for the busy year-end season, the 250ml PET pack is designed to fit seamlessly into fast-paced South African lifestyles. Whether you’re taking a quick break, stocking up at your local spaza shop, or enjoying a refreshing drink on the go, this new pack delivers affordability and convenience.
Franscoe Bouwer, senior director, frontline marketing Coca-Cola South Africa, shared:
“We are incredibly excited about Coca-Cola Mashesha, a name born in the streets and rooted in Mzansi culture. Mashesha means ‘fast’ or ‘quick’ in IsiZulu, and it perfectly captures the spirit of this pack. It’s made for quick enjoyment and the vibrant pace of South African life.”
The 250ml PET pack features the same recipes consumers know and love, with full nutritional details — including sugar content — clearly displayed on every bottle. While there is currently no zero-sugar option in this size, the bottle is 100% recyclable and made from PET plastic with an HDPE cap. Thanks to advanced KHS Plasmax technology, the drinks stay fizzy and fresh for up to eight months.
Bouwer added:
“This launch reflects The Coca-Cola Company’s commitment to bringing more choice, more convenience, and more relevant innovation to South African consumers. We know people are looking for affordable options that fit their day-to-day routines, and the 250ml pack delivers exactly that — fast to enjoy, great tasting, and designed for life on the go.”
The new 250ml PET pack launched on 19 November and is available at spaza shops and wholesale outlets nationwide, excluding the Western Cape at this stage. Expansion opportunities are under review. The product is produced and distributed by Coca-Cola Beverages South Africa.
