Spring is here, the days are getting warmer and the coffee ritual is getting a little cooler. Jacobs is bringing its long-standing coffee heritage into a new generation of coffee occasions with the launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic.
Spring is here, and as the days get warmer, coffee rituals are cooling down. Jacobs, a brand with a rich coffee heritage, is introducing a new way to enjoy coffee with the launch of Jacobs Ice Presso Latte and Jacobs Ice Presso Classic. These ready-to-drink, chilled coffee options are designed for life on the go, offering coffee lovers a refreshing twist on their favourite beverage.
Coffee culture meets convenience
The launch of Jacobs Ice Presso comes at a time when coffee culture is evolving. Coffee is no longer just about a traditional cup in the morning; it’s about how, where, and when people choose to enjoy it. For younger consumers, coffee has become an integral part of daily life – a quick pick-me-up, a social moment, or simply a treat when the mood strikes.
“Coffee has a rich heritage, but the way we enjoy it doesn’t have to stay the same,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “Jacobs Ice Presso is about bringing that heritage into the here and now – giving consumers a chilled, convenient way to enjoy the coffee they know, but in a format that fits how they live today.”
Jacobs Ice Presso: Two delicious variants
Jacobs Ice Presso is available in two variants to suit different tastes:
- Jacobs Ice Presso Latte: A sweet, milky iced coffee experience.
- Jacobs Ice Presso Classic: A bold, smooth iced coffee for traditional coffee lovers.
Both options are ready to drink and perfect for on-the-go lifestyles, whether you’re heading to campus, commuting, meeting friends, or simply switching up your coffee break.
Innovation meets heritage
For Jacobs, the move into ready-to-drink coffee is about evolving with consumer needs while staying true to its heritage. “Our heritage gives us a strong foundation, but innovation is what keeps a brand relevant. We want Jacobs to be part of the coffee moments that matter to consumers now, not only the ones we’ve always known,” says Rautenbach.
The launch coincides with Heritage Month in South Africa, offering a timely reminder that heritage is not just about preservation but also about evolution. Jacobs Ice Presso reflects this idea, blending tradition with modern convenience.
Jacobs Ice Presso Latte and Jacobs Ice Presso Classic are now available in stores nationwide. Whether you’re looking for a refreshing coffee on the go or a new way to enjoy your coffee moments, Jacobs Ice Presso has you covered.
