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Heineken, Distell deal passes all regulatory hurdles

After clearing all regulatory hurdles, Heineken’s €2.4 billion acquisition of Distell is set to create a regional beverage champion. With approvals from South Africa, Namibia and COMESA, Newco will unite Heineken SA, Distell and Namibia Breweries under a 65% Heineken stake—what does this mean for brands, jobs and routes to market?


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After more than a year in the pipeline, Heineken is en route to becoming a beverage giant in Southern Africa.

The Competition Tribunal has greenlighted Heineken’s acquisition of wine and cider company Distell Group, concluding the regulatory hurdles the Dutch brewer had to overcome to seal the deal. The approval by South African competition authorities comes after the Namibian Competition Commission, the Common Market of Eastern and Southern Africa, as well as other concerned jurisdictions gave the deal the go-ahead. First announced in November 2021, the deal will see Heineken invest €2.4 billion into Newco – which Distell and Namibia Breweries with Heineken South Africa will all merge under – for a 65% majority shareholding.

“We are delighted the Competition Tribunal has approved the deal. We are very excited to bring together three strong businesses to create a regional beverage champion, with a unique multi-category offer to better serve consumers, customers and create shared societal value across Southern Africa,” Heineken CEO and chairman of the executive board Dolf van den Brink said in a statement.

“We are committed to being a strong partner for growth and making a positive impact in the communities in which we operate, and the proactive and comprehensive public interest package we’ve put forward is testament to that,” he added.

Following the announcement, Distell released the transaction update announcement (TUA) to investors on Sens, outlining the next steps in the transaction as well as the salient dates leading up to its delisting from the Johannesburg Stock Exchange.

The group’s shares are expected to be suspended on the JSE on Wednesday, 22 March. Heineken says it expects the transaction to be implemented from April.

The news saw Distell’s share price peaking at R181.62 during afternoon trade on Thursday, 2.61% stronger than where it started at market open.

Source: www.moneyweb.co.za

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