Innovative chicken products hit the South African market

BRF has launched its brand-new range of Sadia chicken products at Pick n Pay, featuring delicious products like Sadia Coated Crumbed Chicken Drumsticks and the Sadia Roasted Chicken Wings. These versatile, healthy and convenient products will cater for anyone’s tastes while allowing busy families and those on the go to prepare delicious, nutritious meals in a breeze.

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High quality chicken

Made with the highest production standards of the European Food Safety Authority (EFSA) to provide tasty food for millions of families around the world, Sadia offers high-quality meat composed of real chicken and free from antibiotics or hormones. The products are also gluten free and perfect for health-conscious individuals.

The wide range of Halal products available means that they can be used in a variety of unique and easy recipes and paired with sides or eaten on its own with sauces. The 1kg packaging makes it perfect for families, while the individual packaging allows customers to take pieces out according to need so that no food goes to waste.

Sadia Quality is trusted by consumers in more than 100 countries around the world since 1944 and prides itself in following the core values of animal welfare, ensuring high standards to provide a strong and healthy life of their chickens. The food producer’s farms and hatcheries abide by the rules set down by the European Food Safety Authority (EFSA) and their chickens are fed grains, vitamins and minerals exclusively.

Bringing together a wide group of easy to make, high-quality food products, Sadia believes that food is one of life’s greatest pleasures, especially when approached with technical skill, imagination and innovation. It’s the craft of the chef and lies at the very heart of the Sadia brand, which follows the most exciting developments in global trends to create ingredients their customers can use with creativity and make their own.

Available in Pick n Pay from July onwards, the new range is the perfect addition to Sadia’s extensive portfolio of food products already available at Masscash, and a great ingredient to introduce in South African homes.

Sadia Coated Crumbed Chicken Drumstick

Fast to prepare and rich in flavour, the Sadia Coated Crumbed Chicken Drumstick brings convenience to all meals. Ready in 10-15 minutes when baked in the oven or, fully cooked in under six minutes when fried, the coated product is crunchy outside and tender on the inside and offers a flavour that has been specially curated to remind you of familiar meal moments with your loved ones.

Sadia Coated Crumbed Crispy Chicken Cuts

Made with popular Asian flavours including Soy Sauce and Ginger, the Sadia Coated Crumbed Crispy Chicken Cuts can be enjoyed as a whole meal or accompanied by sides such as rice, mash or chips. The product takes 15 minutes to prepare in the oven or 4 minutes to fry at 170 degrees and is the perfect snack or side dish that can be enjoyed by busy families from the comforts their home.

Sadia Coated Crumbed Crispy Chicken Cuts

Sadia’s Coated Crispy Chicken Cuts offer that addictive kick in the perfect snack or side dish and can equally be used to compliment a wide range of tasty recipes. With a preparation time of just under 15 minutes when made in the oven and under four minutes when fried, the product is perfect for those looking to eat an easy-made meal without having to compromise on its nutritional value or quality.

Sadia Coated Crumbed Chicken Wing

Prepared with whole muscle meat and fully pre-cooked on purchase, Sadia’s new Crumbed Chicken Wing makes it possible for families to enjoy fresh, high-quality food without having to spend too much time in the kitchen. The chicken only takes 15-20 minutes to prepare in the oven and five minutes to fry, after being taken straight out of the freezer.

Sadia Roasted Chicken Wing

Suitable for snacking and perfect for pairing with dipping sauces and sides such as mash or vegetables, the Sadia Roasted Chicken Wing, can be cooked in just under 10 minutes, while being an excellent source of protein and 100 per cent free of hormones and antibiotics. Practical packaging means that individual pieces can be taken out according to need and the product is easy to store.

Sadia Coated Southern Fried Chicken Strips

Spicy and full of flavour, Sadia Coated Southern Fried Chicken Strips stand out with a high level of spiciness and are ideal to enjoy as a snack, both with and without dipping sauces. Hand-cut, these perfectly sized chicken strips are crispy on the outside and juicy on the inside, offering the perfect balance. The strips take 15 minutes to prepare in the oven and just under six minutes to cook.