Ishida appoints new general sales manager

Ishida Europe has appointed Melika Seiderer as general sales manager of its South African office.

Seiderer has over 15 years’ sales experience in a variety of roles in the metal and materials handling industries, where her customer base included many food processing companies, giving her extensive knowledge of this sector.

Melika Seiderer Ishida

Melika Seiderer has been appointed general sales manager of Ishida Europe’s South African office

Continued expansion

At Ishida South Africa, she will be responsible for driving the company’s continued expansion throughout the region, helping to support customers’ growth through increased automation and integrated solutions, and providing comprehensive after-sales service.

“I am delighted to be joining Ishida Europe,” comments Seiderer. “The company’s long-established reputation for product and service excellence was what attracted me to the position. I believe these values are all the more relevant today, and the wide-ranging expertise of our team will enable us to establish and maintain long-term partnerships with our customers in order to provide all the necessary support to stimulate and increase growth within their businesses.”