Simba – South Africa’s King of snacks – celebrated their 2018 #Mapha (meaning to share) Back to School competition by sharing the importance and impact of education in our country. Simba sought to honour the thousands of South African’s who have sacrificed their own dreams, hopes and ambitions and given up time or money for their loved ones’ education. With South Africa’s biggest Thank You Card, as a tribute to those who put other’s education first.
Simba fans visiting Maponya Mall on 27 and 28 January were invited to sign the giant thank you card – measuring over six meters in height – with personal messages to those who supported their education. For some it was a parent, a relative or a teacher and to others even an entire community. No message was too long, too short – Simba truly created the perfect way to say ‘Thank You’ to those who have helped brighten the future for others. Of course, this grand gesture was one that fans wanted to take back home to their loved ones, and so, they also received standard sized thank you cards with their professional photographs inside so they could gift to those who contributed to their education.
The giant card inspired some of South Africa’s well-known icons. Actresses, Thuli Thabethe and Jessica Nkosi got involved by leaving their personal thank you messages on the card and their individual stories will soon be shared on Simba’s Facebook Page to inspire others in South Africa. Their stories not only showcase the power of education, and how helping your loved ones achieve can produce the greatest success stories but also that South Africa is filled with real-life heroes – especially those who Mapha for the success of others.
As a favourite snack to share with others, Simba is giving everyday South Africans the chance to become heroes and Mapha (share) towards their loved one’s education. This January and February in celebration of the Back To School season, fans stand a chance to win their share of R5 million towards their family’s education needs, through a campaign, that reinforces that some things (such as education) are better when you Mapha. To enter, purchase a packet of Simba Potato chips (any flavour or packet size), dial *120*74622# and follow the instructions. There are various prizes to be won such as; scholarships and bursaries, school uniforms, laptops, textbook vouchers and stationary vouchers. To view some of the winners stories visit Simba’s Facebook Page.
Through its Mapha campaign and the giant Thank You Card, Simba aims to truly bring home the message that sharing is caring and things are always better when you Mapha.
Five things you need to know about Simba:
- South Africa’s favourite snack since 1957
- Simba is a proudly South African chippie
- Every chip found in a Simba packets roarrrs with flavour
- Made from the very best potatoes in South Africa
- Simba chips guarantee that every time you open a packet, great taste, fun, and sharing will follow
