South Africa’s well-developed food and beverage industry is recognised as a global player in this market. Several South African producers and exporters of a wide variety of processed foodstuffs are growing their brands in international markets, particularly in the gourmet food sector. Several of these firms have gained worldwide recognition for innovation in terms of packaging, presentation and branding, winning awards at major global events for the world’s food industry.
Ernest Moagi, director EMIA the dti, Jacob Moatse, minister counsellor at the Botschaft der Republik Süd Africa, Hloniphile Kniwane, assistant director export promotions – Europe desk at the dti and Marc Müller-Kirsch, marketing officer at the South African consulate
The country is the world’s leading producer and supplier of ostrich meat. South African ostrich meat is a healthy, lean and tasty red meat with almost no cholesterol and fat and is extremely popular in the lifestyle market for health-conscious consumers.
Locally grown processed fruit and vegetable products are renowned for their high standards and premium quality. These are processed and manufactured in production facilities with world-class manufacturing practices in full compliance with product quality and food safety certifications. Coupled with this, the natural attributes of the South African raw materials rank these products as some of the best in the world. Innovative products on show this year included companies like Fynbos Fine Foods, Rugani Juice, The Fair Food Company, Frujus, Prosperitas Foods and Summerpride. Our wine industry was also represented with Orange River Cellars, Dombeya and Haskell Vineyards. A total of 39 companies exhibited this year.
The South African Pavilion at Anuga 2019 was a testament to the wide variety of food products produced in the country at competitive prices and available to discerning consumers who appreciate quality food products.